Unlocking the experience of ‘Direct To Consumer’

The pandemic has been a catalyst of innovation for DTC brands. In our monthly column for Welltodo we identify four ways retailers have improved their online brand experience.

Over the last few months we’ve seen DTC brands innovate across four categories:

  1. Virtual test and trial
  2. Influencer communities
  3. Social shopping
  4. Brand activism

In this month’s column we discuss the customer behaviours driving the DTC evolution, how digital brands have responded to customer demands, and how this will influence the role of physical retail.

Read more here.


Here and helping

With love and health, Household

Image courtesy of Unsplash 

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