With the launch of their new format 'outdoor project area'
Our latest project with Wickes on their new format ‘outdoor project centre’ has just launched. An important step in the format transformation project helping Wickes to unify and grow their gardening and landscaping area.
The space looks to help customers easily find materials for key landscaping projects such as laying a patio or driveway, creating a deck or building garden walls. Smart layouts improve space efficiency and navigation whilst allowing customers to visualise, touch and easily access the right products for their project.
This project builds on our relationship with Wickes that began in 2014 with our transformational store design. Today our Experience Strategy Director Siân Novakovic spoke about how we have inspired a Wickes’ project in every home alongside Chief Marketing Officer Ian Crook at Retail Design Expo.