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Fashion brands take on the hospitality sector

Iconic fashion brands are developing distinct new hospitality offerings to compete with traditional players in the sector. Conceived as extensions to their brand ‘worlds’, brands are immersing guests and loyal fans into their ethos, values, and aesthetic through environment, experiences, and services. Inviting guests to spend a night with the brand establishes a deeper emotional connection and an opportunity to make new memories with the brands they love.

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