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US health taps into service and subscriptions to reshape prescription model

The global online pharmacy market size is predicted to be over $131 billion by 2025 (ResearchAndMarkets, 2020), as customers want greater access to products and healthcare services on-demand. As competition rapidly grows, with new direct to consumer brands entering the market, health and wellness brands are launching new loyalty programmes, 24/7 services and faster delivery options to reach new customers and gain a greater market share.

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