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Brands build their virtual presence and inventory in readiness for the future Metaverse opportunity

The Metaverse seems to be the word on everyone’s lips right now. Over the last year, there’s been a sharp rise in the number of brands entering the race to capture a cohort of customers who are spending time and money customising their digital avatars in gaming platforms. It has been reported that one in five Roblox gamers update their avatars daily (The Drum, 2021).

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