Hotlist: The Wellness Opportunity
Innovation and Inspiration to kick start your week
Westfield | UK
FAMILY FITNESS FUN
Tapping into the classroom retail trend, Westfield’s Lifestyle Lab is designed to help shoppers incorporate healthy living into their every day lives, with free exercise and nutrition classes. The brand partnered with Joe Wicks to normalise wellness and teach families how to find fun in fitness and eat healthily.
Household takeout: Bringing in new mall tenants helps guests meet wellbeing goals and allows for new cross-selling opportunities. Addressing new lifestyle needs will help elevate the perception of a shopping centre to have new relevance.
goop Lab | US
The LA space brings the controversial online brand to life, evoking founder Gwyneth Paltrow’s own home rather than a traditional shop. Goop Lab aims to offer brand followers a space to relax and try the quirky products.
Household takeout: Brands should balance beautiful spaces with VM that’s easy to maintain, allowing staff to focus on service. Goop missed an opportunity to provide a more guided retail experience to introduce unfamiliar products.
We went along to this year’s Balance Festival to immerse ourselves in everything Wellness. While the event clearly caters to an affluent audience, the festival was packed with enthusiastic health seekers.
On offer was exercise classes, beauty treatments, athleisure retail, pop ups from local restaurants, chill out zones and the opportunity to try the latest food products from health focused brands. Guests were occupied for the whole day, creating an all encompassing wellness destination.
Habitas | Mexico
A GLOBAL HOME
£44bn: the size of the international wellness tourism market. (Global Wellness Institute, 2018)
The hospitality brand builds social architecture into wellness retreats and members clubs to help people connect and stay connected. The philanthropic branch, Habitas Rise, applies this philosophy to helping under resourced communities. The latest hotel was designed around the landscape, by local carpenters to minimise deforestation. The only permanent structure is a communal central pavilion designed to bring guests together.
Household takeout: People are increasingly living a flexible working lifestyle, across global locations, and looking to brands to make forging new connections easy and fast.
Images courtesy of Westfield, Household and Habitas.