Christian Louboutin wanted to launch his evolving family of beauty, commencing with nail polish, followed by lipstick, and fragrance. The beauty boutique needed to be recognisable as Louboutin, fit together with shoes and bags and offer an immersive and empowering experience for Louboutin fans.
Immersive and empowering
Making the customer want to touch everything is pivotal to the beauty experience we designed.
The power of the red iconic sole was the starting inspiration for the designer’s signature Rouge Louboutin nail polish, so products are presented to feel like accessories, with busts dramatically displaying how Louboutin lipsticks can be worn.
Nude lacquers and leathers inspired by the Louboutin shoe
Antique brass features with a keystone motif
We integrated consultation service moments into the concept through multiple touchpoints. A world of mirrors invites customers to try on the nail polish, while make-up caddies make beauty consultation flexible and scalable.
The beauty studio, launched in Selfridges, London, is the largest Christian Louboutin makeup application station to date and joins the Printemps, Paris beauty destination, also designed by Household.