Christian Louboutin

Creating beauty experiences for the red-soled fashion brand

Christian Louboutin wanted to launch his evolving family of beauty, commencing with nail polish, followed by lipstick, and fragrance. The beauty boutique needed to be recognisable as Louboutin, fit together with shoes and bags and offer an immersive and empowering experience for Louboutin fans.

Nail varnish product display for Christian Louboutin Beauty, retail design by Household.

Immersive and empowering

Product display for Christian Louboutin Beauty, retail design by Household.

Making the customer want to touch everything is pivotal to the beauty experience we designed.

Make up product display for Christian Louboutin Beauty, retail design by Household.
Drawing of make up product display for Christian Louboutin Beauty, retail design by Household.

The power of the red iconic sole was the starting inspiration for the designer’s signature Rouge Louboutin nail polish, so products are presented to feel like accessories, with busts dramatically displaying how Louboutin lipsticks can be worn.

Material used for Christian Louboutin Beauty, retail design by Household.
Gold material used for Christian Louboutin Beauty, retail design by Household.
Model image used for Christian Louboutin Beauty, retail design by Household.

Nude lacquers and leathers inspired by the Louboutin shoe

Mirror display at Christian Louboutin Beauty, retail design by Household.

Antique brass features with a keystone motif

We integrated consultation service moments into the concept through multiple touchpoints. A world of mirrors invites customers to try on the nail polish, while make-up caddies make beauty consultation flexible and scalable.

The beauty studio, launched in Selfridges, London, is the largest Christian Louboutin makeup application station to date and joins the Printemps, Paris beauty destination, also designed by Household.

Product display and VM at Christian Louboutin Beauty, retail design by Household.
Hand sketch drawing of product display unit for Christian Louboutin Beauty, retail design by Household.
Make up product display at Christian Louboutin Beauty, retail design by Household.
Results

‘Customers can immerse in the luxurious universe of Christian Louboutin in an embellished yet comfortable environment.’

Fashion Network