Household has partnered Diptyque to develop concepts for ‘discovery’ stores that immerse customers within the sensorial world of the brand and its history. Store designs launched in 2021 include Shanghai IFC Mall, TKL Mall Chengdu, China, and LA’s Pacific Palisades and The Grove, USA.
At the heart of the store experience lies the story of Diptyque’s founders, their love of art and craft, and their Parisian heritage, expressed through the architecture, furniture, and decorative elements. Each store offers a glimpse into the life of the Collector, with unexpected details and curiosities presented with a domestic and cultural warmth.
Design codes are taken from traditional French interiors and overlayed with local details to make each store feel unique and specific to its location.
Parisian style meets local craft in Chengdu
Curiosity and discovery in Shanghai
At the entrance, a mirrored column echoes a historic detail from one of the brand’s French stores, harking back to an old strip club, digital artworks add an energetic and modern twist to the space.
An eclectic bazaar at The Grove, Los Angeles
Soft fabrics line the walls and across the lounge area, with bold patterned accents and plump cushions to punctuate the space. The marble-topped inspiration table acts as a perfect canvas to display body lotions and fragrances which invite exploration through touch and smell.
Mediterranean oasis in Pacific Palisades, Los Angeles
The centre of the store is home to a full-sized fig tree, as if plucked from a sun-bathed European courtyard and transported to the hills of Los Angeles.