After refreshing the Lakeland retail experience, Household was asked to create a Lakeland flagship in Lake Windermere - the second most popular tourist destination in the Lake District National Park, located in northwest England. The store had to engage and inspire new customers while also exciting the existing loyal customer base.
Designed for discovery, live demonstrations and try out of new product innovations
Service and innovation are key to the customer centric flagship. A seasonal zone of extraordinary ideas welcomes customers into the store and showcases the innovation inherent in the brand.
The store is contemporary and fresh to appeal to the whole family including younger future customers and elevates the brand as a proud independent.
‘History Wall’ celebrates Lakeland’s inventions and quality
Theatrical areas such as an interactive coffee pillar and brand totems showcase much loved brands and new trend pieces.
The 'Solutions Department' features product hubs showcasing innovations behind different cleaning liquids and explaining the best use for each product.
‘Living Kitchen’ is an interactive theatre at the heart of the store
“Household has evolved the Lakeland stores into a more engaging experience for customers. Their knowledge, creativity and innovative ideas have driven customer experiences that bring products to life.”Julian Rayner, Marketing Director at Lakeland