After refreshing the Lakeland retail experience, Household was asked to create a Lakeland flagship in Lake Windermere - the second most popular tourist destination in the Lake District National Park, located in northwest England. The store had to engage and inspire new customers while also exciting the existing loyal customer base.
Designed for discovery, live demonstrations and try out of new product innovations
Customers can browse to get ideas, watch demonstrations and test new products to inspire purchases, making cooking and homewares accessible to anyone who has a love of food.
Service and innovation are key to the customer centric flagship. A seasonal zone of extraordinary ideas welcomes customers into the store and showcases the innovation inherent in the brand.
The store is contemporary and fresh to appeal to the whole family including younger future customers and elevates the brand as a proud independent.
Lakeland’s proud heritage is showcased in a ‘History Wall’ in a relaxing zone full of plush seating. It tells the brand’s proud history of kitchenware innovation as the first brand to champion microwave cooking.
‘History Wall’ celebrates Lakeland’s inventions and quality
Theatrical areas such as an interactive coffee pillar and brand totems showcase much loved brands and new trend pieces.
The 'Solutions Department' features product hubs showcasing innovations behind different cleaning liquids and explaining the best use for each product.
Cooking experiences are demonstrated in the ‘Living Kitchen’; an interactive theatre at the heart of the store. Customers can chat with the experts on hand and browse digital content highlighting the key product benefits, supporting the brand promise of, “extraordinary products delivered with devotion and flair”.
‘Living Kitchen’ is an interactive theatre at the heart of the store
“Household has evolved the Lakeland stores into a more engaging experience for customers. Their knowledge, creativity and innovative ideas have driven customer experiences that bring products to life.”Julian Rayner, Marketing Director at Lakeland