Post Office UK wanted to spread Christmas cheer and connect with customers through selling stamps from a travelling pop up shop. The goal was to show the Post Office as a helpful brand with a playful side, coming to places where customers are, beyond its 11,500 branches.
Positive emotional engagement and fun memories
Playful pop up
We emphasised the brand’s helpfulness through navigational signage directing customers to the nearest full Post Office, post box and, of course, the North Pole. The pop up travelled the length of the country, spreading festive cheer from the streets of Glasgow to Westfield London.
A staggering 70,000 stamps were sold across the 7 tour dates in the run-up to Christmas.