Post Office

Designing a pop up to make people smile at Christmas

Post Office UK wanted to spread Christmas cheer and connect with customers through selling stamps from a travelling pop up shop. The goal was to show the Post Office as a helpful brand with a playful side, coming to places where customers are, beyond its 11,500 branches.

Image from Post Office's Winter Wonderland pop up. Pop Up Retail Experience Design by Household.
Visitors at Post Office's Winter Wonderland pop up. Pop Up Retail Experience Design by Household.

We recognised the need to differentiate the pop up from the full Post Office service. Driven by consideration of new touch points between customers and the brand, we designed an experience that showed Post Office is able to create positive emotional engagement and fun memories.

Positive emotional engagement and fun memories

'Make a wish and hang it here'. Image from Post Office's Winter Wonderland pop up. Pop Up Retail Experience Design by Household.

Playful pop up

Our design incorporated a pop up concept with a ‘Winter Wonderland’ theme built out of plywood with cut-out trees and birds for easy set up and down each day.
Customers were invited to hang a wish in the ‘Wishing Forest’, drawing them into the experience.

They could then buy Christmas stamps at digital kiosks within the experience, and create personalised Christmas stamps with festive photo-booth props.

Post Office sketch of Pop Up Retail Experience Design by Household.
Staff's uniform at Post Office's Winter Wonderland pop up. Pop Up Retail Experience Design by Household.
Graphic used for VM at Post Office's Winter Wonderland pop up. Pop Up Retail Experience Design by Household.
Image of Post Office's Winter Wonderland pop up. Pop Up Retail Experience Design by Household.

We emphasised the brand’s helpfulness through navigational signage directing customers to the nearest full Post Office, post box and, of course, the North Pole. The pop up travelled the length of the country, spreading festive cheer from the streets of Glasgow to Westfield London.

Graphic used for VM at Post Office's Winter Wonderland pop up. Pop Up Retail Experience Design by Household.
Results

A staggering 70,000 stamps were sold across the 7 tour dates in the run-up to Christmas.