Post Office UK wanted to spread Christmas cheer and connect with customers through selling stamps from a travelling pop up shop. The goal was to show the Post Office as a helpful brand with a playful side, coming to places where customers are, beyond its 11,500 branches.
We recognised the need to differentiate the pop up from the full Post Office service. Driven by consideration of new touch points between customers and the brand, we designed an experience that showed Post Office is able to create positive emotional engagement and fun memories.
Positive emotional engagement and fun memories
Playful pop up
Our design incorporated a pop up concept with a ‘Winter Wonderland’ theme built out of plywood with cut-out trees and birds for easy set up and down each day.
Customers were invited to hang a wish in the ‘Wishing Forest’, drawing them into the experience.
They could then buy Christmas stamps at digital kiosks within the experience, and create personalised Christmas stamps with festive photo-booth props.
We emphasised the brand’s helpfulness through navigational signage directing customers to the nearest full Post Office, post box and, of course, the North Pole. The pop up travelled the length of the country, spreading festive cheer from the streets of Glasgow to Westfield London.
A staggering 70,000 stamps were sold across the 7 tour dates in the run-up to Christmas.