We are a brand experience design agency defining and designing a new era of customer experience for the Participation Generation – physical and digital experiences people enjoy getting involved in.

We help brands meet the needs of customers by creating end-to-end customer journeys with thoughtful human touches.


Zero Bond: Private members club NYC

A place like no other

Cowshed

Designing a club experience for beauty

Christian Louboutin Flagships

Designing an iconic global branded footprint

Why fashion is in danger of not being in fashion: Julie Oxberry, Group CEO and Co-Founder of Household

How did I come to find the BBC World News rifling through my singularly unimpressive wardrobe at home?

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Happy Chinese New Year! 2021 marks the Year of the Ox, an animal that symbolises strength, determination, honesty and hard work. After the challenges of 2020, we think these will be important characteristics for the year ahead. This sketch of Chinatown, London by our wonderful Creative Director Siu-Lan Choi is a happy celebration and a look forward to the energy and optimism that lies ahead. We wish you all a happy and prosperous 2021.
At Household, it’s an annual tradition at Christmas to support charities local to us in London and Los Angeles. Every year we ask our clients to pick who they would like us to donate to on their behalf. Our chosen charities for 2020 were London’s @hackneywinter Night Shelter, LA’s @westsidefoodbank and @trusselltrust. The charities focus on tackling homelessness and food poverty, which has risen due to the pandemic. This year we were overwhelmed by the responses from our clients, sharing why they had selected the charity and what was important to them about it. There was energy to get involved and play a part for doing good, which felt good too.
Wishing you a peaceful Christmas, and plenty of happiness and hope for 2021. Love from all of us at Household
2020 is the year of social and digital connection. The ‘Insperience Economy’ is beginning to boom with new channels and at-home experiences. We’re loving how @Klarna teamed up with Animal Crossing: New Horizon to host a live, immersive shopping event in-game for its users to win clothing for both their digital avatars and IRL.
@zerobondnyc – A place like no other ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ‘The essential gathering place for the free-spirited and the change makers’⠀⠀⠀⠀⠀⠀⠀⠀⠀ Proud to be part of the team and creation of private members club, Zero Bond, NYC ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Watch this space #HouseholdUSA #participationgeneration #luxurybranding #hospitalitybrands #brandexperience
We’re beyond proud to announce that our brand experience creative idea, the ‘Little Reset Brewing Co.’ is amongst the brilliant winners of @createthegreatreset – a creative industry movement led by the Purpose Disruptors to embed the positive environmental shifts that have happened during lockdown. Winners were chosen from more than 200 entries from over 30 agencies and freelancers, which were judged by @newblood_dandad. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ More to follow – in the meantime check out the coverage on @campaignmagazine. #createthereset