Celebrating the launch of our latest project with The White Company
Last Wednesday we celebrated the launch of our latest project with The White Company. The Marylebone store takes customers on a step-by-step journey to select everything they need from a mattress, to bed linen and cushions to achieve a perfect night’s sleep. Shoppers can touch and feel duvets, pillows and other sleep accessories to find exactly what’s right for them, removing the barriers of packaging for a tactile and intuitive experience.
Household takeout: Consider your customer’s mindset and how they choose in your category, tapping into their rational and emotional decision making levers to aid choice selection.