F&B brands test new supermarket partnerships to get closer to where people live

Post-lockdown, flexible working continues to be the norm, with customers advised and choosing to work from home. This has evolved the relationship people have with F&B brands, as they strive for convenience and locality when they shop, eat, and dine. 68% of customers prefer to shop at supermarkets close to home (Kantar, 2021).

With cities experiencing reduced footfall, city-based F&B brands are partnering with supermarkets to test new concepts and café experiences, in a bid to reach customers closer to home. The new experiences create a local point of connection, elevate convenience, and aim to create moments that inspire long-lasting loyalty.

Sainsbury’s has partnered with Italian restaurant Carluccio’s to launch three different in-store concepts in St Albans, Leamington Spa and Selly Oak. Each concept provides different products and services, which range from purchasing food-to-go and retail products, to dine-in and ordering through Uber and Deliveroo.

Tesco has partnered with Pret A Manger to create a shop-in-shop concession in Kensington, London. Customers can buy a range of freshly prepared food-to-go, which is prepared on-site throughout the day.



Sainsbury’s launches three in-store concepts in partnership with Italian restaurant Carluccio’s

Tesco partners with Pret A Manger to create a shop-in-shop concession in Kensington, London

Macy’s invests in improving its Herald Square NYC flagship

Westfield London launches women-only beauty studio to mark the end of Ramadan



The Hoxton opens its first hotel in Rome

Hyatt announces plans for the first Alila Hotel in Shanghai, China

IKEA Japan unveils new food-to-go concession in-store



Lidl launches new British Craft Beer Festival in England

Monopoly will launch a ‘life size’ experience in London

M.A.C Cosmetics celebrates the launch of Disney’s Cruella in London



Selfridges granted license to host weddings

Boohoo launches collection made with recycled materials

Ebay UK is offering loans of up to £1m to provide lifeline to small businesses

Walmart acquires try-on app Zeekit


Image courtesy of Sainsbury’s 

Other posts from the blog