In our latest column for Welltodo.com, we explore how livestreaming is unlocking new opportunities for wellness brands.
The COVID-19 pandemic has been a catalyst for digital innovation around the world. IBM reveals that in 2020, e-commerce saw a level of acceleration that was estimated to take at least 5 years to reach. This acceleration quickly heightened consumers’ expectations of online shopping, as they began to demand more than a simple transactional experience from the brands they engage with.
This month, we delve into the rising trend of livestreaming, exploring how brands are unlocking new opportunities to create new stories and experiential moments that connect with customers, in-and-out of store.
Read more here.
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