Customers demand for convenience couldn’t be stronger. Today, it underpins where they shop, with customers looking for speed, ease and expertise, right on their doorstep. 9 in 10 of customers are more likely to choose a brand that ensures a convenient experience (NRF, 2020).
In an effort to meet these new convenience needs; brands are forming strategic brand partnerships with big-box retailers, to create the ultimate one-stop convenience destination. This benefits customers as they can try and buy a range of products and services with the help of trained associates.
These mutually beneficial partnerships enable brands to build deeper relationships with their existing community, whilst attracting new customers, widening their reach and raising awareness. Big-box retailers can also elevate their credentials in key categories through association, driving footfall and creating revenue opportunities.
Tonal launches shop-in-shops in 40 Nordstrom stores. The concession is located next to the women’s fitness apparel, letting customers test the fitness device while browsing fitness clothing and accessories.
Apple will introduce a new retail concept in 17 Target stores. Customers can browse and buy a range of Apple products and accessories, while speaking to a trained Apple associate.
Retail
Tonal will open shop-in-shops in 40 Nordstrom department stores
Apple will introduce new retail concept in 17 Target stores
Amazon Fresh opens in the UK, its first store outside of the US
Sainsbury’s set to open fourth ‘Neighbourhood Hub’ store
John Lewis plans to open shop-in-shops in Waitrose
Vans launches in-store live broadcast platform called Channel 66
Hospitality
Qantas has announced a series of mystery flights to boost domestic tourism in Australia
The Orbital Assembly Corporation plans to build the first space hotel in 2026
Campaigns
The North Face launches global campaign for International Women’s Day
IKEA launches ‘FiftyFifty’, a game that tackles gender inequality with household chores
Initiatives
Buy-now-pay later scheme Klarna is now valued at $31 billion
Ralph Lauren launches new subscription rental service called ‘The Lauren Look’
Urban Outfitters tests paid subscription service to drive loyalty
Car manufacturer Porsche enters the growing electric bike market
Image courtesy of Nordstrom and Tonal
