Argos asked Household to create a pop up to drive perception, awareness and sales. The idea was a first for Argos: bringing customers and press together to explore the Argos Home collection – learning through hands-on engagement and celebrating the tangible quality of its home collection.
Shareable experiences to enjoy together
A home that’s full of life
The brand activation transformed an empty space into a ‘home’ full of life. It elevated both Argos’ design credentials and homeware quality, whilst showing customers having fun and connecting with the brand in a whole new way.
(Ikea Life at home, 2018)