Argos

Changing perception through branded retail engagement

Argos asked Household to create a pop up to drive perception, awareness and sales. The idea was a first for Argos: bringing customers and press together to explore the Argos Home collection – learning through hands-on engagement and celebrating the tangible quality of its home collection.

Argos outdoor display board including brand communications, designed by Household.
Argos in store brand communications used in pop up retail experience, designed by Household.
In store retail design for Argos pop up retail experience, designed by Household.
Green leaf mood image, inspiration used in the pop up retail experience designed by Household for Argos.

Shareable experiences to enjoy together

Lady holding a pineapple stencil she made from a workshop at the Argos pop up retail experience, designed by Household.
In store brand communication created for the pop up retail experience, designed by Household for Argos.
Argos workshop, Argos pop up retail experience, designed by Household.

A home that’s full of life

We designed an autumn scene as the backdrop for the seasonal collection. The pop up was designed to show curated room sets, bringing theatre to product collections. The home like play-space facilitated scheduled workshops, press presentations and customer service. All products were shoppable, with colleagues on-site to engage with customers and fulfil transactions, from welcoming workshop attendees with complimentary drinks to arranging delivery of purchased items.

Rural Retreat brand communication created for the pop up retail experience designed by Household for Argos.
Household's retail design for Argos pop up retail experience.
Mood image of pattern used for wall panels at Argos pop up retail experience, designed by Household.
F&B offering at Argos pop up retail experience, designed by Household.
Bedroom at Argos pop up retail experience, designed by Household.
Shop front window display image, Argos pop up retail experience, designed by Household.
Red leaf mood image, inspiration used in the pop up retail experience designed by Household for Argos.
Picture frame brand communications created for the pop up retail experience, designed by Household for Argos.

The brand activation transformed an empty space into a ‘home’ full of life. It elevated both Argos’ design credentials and homeware quality, whilst showing customers having fun and connecting with the brand in a whole new way.

Picture frame brand communications created for the pop up retail experience, designed by Household for Argos.
In store brand communications created for the pop up retail experience, designed by Household for Argos.
In store brand communications created for the pop up retail experience, designed by Household for Argos.
Brand communication printed on pillow, created for the pop up retail experience, designed by Household for Argos.
Argos product displayed at the pop up retail experience, designed by Household.
Key Insight

47% of people seek experiences outside of the home that will help them grow as a person.

(Ikea Life at home, 2018)