Changing perception through branded retail engagement

Argos asked Household to create a pop up to drive perception, awareness and sales. The idea was a first for Argos: bringing customers and press together to explore the Argos Home collection – learning through hands-on engagement and celebrating the tangible quality of its home collection.

Shareable experiences to enjoy together

A home that’s full of life

We designed an autumn scene as the backdrop for the seasonal collection. The pop up was designed to show curated room sets, bringing theatre to product collections. The home like play-space facilitated scheduled workshops, press presentations and customer service. All products were shoppable, with colleagues on-site to engage with customers and fulfil transactions, from welcoming workshop attendees with complimentary drinks to arranging delivery of purchased items.

Key insight

47% of people seek experiences outside of the home that will help them grow as a person.

(Ikea Life at home, 2018)

The brand activation transformed an empty space into a ‘home’ full of life. It elevated both Argos’ design credentials and homeware quality, whilst showing customers having fun and connecting with the brand in a whole new way.