Christian Louboutin

Designing international pop-ups for high-end footwear

Household has partnered Christian Louboutin since 2010 to launch experiential pop ups in the world’s most prestigious departments stores, including Le Bon Marche, Selfridges and Saks Beverly Hills.

Shoe display at Christian Louboutin pop up retail experience design, designed by Household.
Louboutin red sole tree featured at Christian Louboutin pop up retail experience design, designed by Household.

Theatrical playfulness that is distinctly
Louboutin

As part of the Le Bon Marche Paris Exhibition, we designed a pop up to give fans of Christian Louboutin an exclusive glimpse into his life. Fun is at the heart of the experience and visitors can embrace Christian’s humour with fairground photo boards and a selfie booth. The space is designed as an abstracted view of the location of Louboutin’s first store, Galerie Vero Dodat.

Christian Louboutin pop up retail experience design, designed by Household.
Illustration featured at Galerie Vero Dodat Christian Louboutin store, designed by Household.

Results

Bringing the iconic Louboutin heel to 4 continents, 11 countries, 26 cities and counting

Christian Louboutin pop up retail experience design, designed by Household.

Iron bistro tables and chairs offer service space for customers to sit and try on their next pair of shoes. Arches enclose the space and are also brought to life with digital illustrations, representing the strokes of the brush as Louboutin pens his next design. Classics are heroed through animated illustrations, marking key milestones in the customer journey.

Animated illustrations are used to mark key milestones in the customer journey at Christian Louboutin pop up retail experience, designed by Household.

Results

‘A stunning pop up boutique’

Inside Retail, Asia