London’s Design Museum and Christian Louboutin came together to celebrate the shoe brand’s 20th anniversary and to give visitors a unique insight into the man and the brand. Alongside Design Museum curator Donna Loveday, we worked with Christian to move the visitor experience on from a linear ‘white box’ experience to an inspiring, multi-faceted journey.
Inspiring, multi-faceted journey
Christian’s inspirations brought to life
Exhibition boundaries redefined
The 20 year retrospective challenged expectations by combining retail customer journey design thinking with art, culture and fashion experiences, to broaden the audience appeal and redefine the boundaries of an exhibition.
Higher attendance than previous best exhibitions.
All merchandise sold out.