Meny Oslo City is a capsule format combining the best of Meny with the addition of a newly launched own-brand food-for-now and ready made dinner offer. Household has created a tailor-made format for the store, setting a benchmark for what a convenience supermarket experience can offer in the Norwegian market. The store encourages repeat visits across all shopping missions with a strong range of core grocery, grab and go food offers and a simplified, quick customer journey and self-scan payment.
25% more space dedicated to freshthan in smaller formats
Oslo City builds on the masterbrand experience design aesthetic also created by Household, so feels instantly familiar to customers. New touchpoints are modular and have been designed to migrate across the estate, so every new store or refit can be optimised to suit the needs of the local community.
The customer journey brings large format thinking to a convenience store. Fresh produce, grab and go food and counters suit the quick-fix time-of-day mindsets of breakfast, lunch and dinner. Grocery is adjacent to the primary customer flow so customers can choose to top up their grocery shop depending on their needs.
Desirable and easy to shop
The street food market concept showcases Meny's first hot food to go branded offer and lands a convenient, quality take away offer at the heart of the store.
Food to go credentials are elevated by the serving hatch integrated into the shopfront that allows customers to purchase coffee, fresh pancakes or sandwiches without entering the store.
We designed two new food to go brands, from identity through to fixtures that elevate the fresh food offer and encourage repeat visits. Set within the street food market concept, pizza brand Pronto Pizza sells hot pizza by the slice and Broken Taco Burritos are made to order from scratch.
Hot food to go
Pronto Pizza, from the Italian for ‘ready’, convenience and authenticity. The clean simple brand device takes cues from pizza al taglio’s traditional rectangular shape. A simple and confident colour palette of pronto green, white, red and stone dials up the authentic Italian product.
The fixed proportions of the monospaced font take inspiration from the slices of pizza itself: six letters, six slices. The soft rounded corners create a unique and ownable identity. The material palette celebrates tradition and authenticity, with rustic panelling and galvanised steel, while coloured mesh and neon signage create a modern street food buzz.
Broken Taco simplifies the existing product brand language, stripping back the illustrations to create a sleek, streamlined retail brand that retains its celebratory cultural references. A pared down colour palette creates a fusion of colour and flavour: jalapeño green, nacho yellow, habanero orange, lagoon blue piripiri pink.
Budmoo Wood solid is the primary type face, creating a bold, contemporary style that helps customers navigate the product choice conveniently. The kiosk materials support and elevate the celebratory cultural references: colourful steel framework and corrugated metal adorned with Día de los Muertos illustrations.
"We are proud of the launch of MENY Oslo City. Household exactly understood what we wanted to give our customers and the store has been transformed completely."Robert Fjeld, MENY Concept Store Manager