Wickes

Made from Wickes for everyone

With two different customer groups, Wickes was not meeting everyone’s expectations. DIYers saw the brand as too trade-focused and the professionals did not see the brand as fitting all their needs. Wickes needed to create a new retail blueprint that made the middle ground make sense. Our retail design strategy and solution focused on getting the basics right whilst staying true to the brand.

Wickes logo on the shop front, Big Box Retail Design by Household.

Getting the basics right and staying true to the brand

We designed a retail concept that is made from materials a customer would find at Wickes. Utilitarian in style and function, guidance and the experience support customers to get the job done, with straight talking communications and an intuitive layout.

'Made from Wickes' white floor vinyl on concrete floor, Big Box Retail Design by Household.
Sketch visual of Wickes store, Big Box Retail Design by Household.
Internal render of Wickes store, Big Box Retail Design by Household.
Internal render of Wickes paint aisle, Big Box Retail Design by Household.

A new counter proposition with help desk, Click & Collect facility, extended range finder and tool hire service helps manage everyone’s needs as they start their journey. The Decorative and Paint zones link directly into the Design Centre where domestic cues and consultants create living mood boards.

Internal render of Wickes 'browse & choose here' zone, customer with staff member, Big Box Retail Design by Household.
'Pay + Collect instore orders' Wickes store VM, Big Box Retail Design by Household.
Internal render of Wickes 'browse & choose here' zone and 'pay + collect' zone, Big Box Retail Design by Household.
VM explaining classic mitre cuts, printed on plywood, Big Box Retail Design by Household.
Typography used for Wickes VM, bold, regular and thin K, Big Box Retail Design by Household.
Wickes VM, Big Box Retail Design by Household.

A retail palette designed for Wickes

Regardless of job, method and expertise, Wickes customers now have a smart and convenient solution that is inspirational, practical and suits all shopper missions.

Wickes VM explaining delivery options and customer services, Big Box Retail Design by Household.
DIY, man plastering mood image, Wickes Big Box Retail Design by Household.
Wickes 'trade secrets' VM, Big Box Retail Design by Household.
Paint brush VM, Wickes, Big Box Retail Design by Household.
Results

25%

11.4% increase in NPS & 25% uplift in sales. Nationwide rollout in progress following successful trial.