The Treasure Truck comes to the UK

Amazon's box of delights debuts in London and Manchester.

After a year touring the US, the Amazon Treasure Truck has crossed the Atlantic and made its UK debut this month, with stops in London and Manchester. Retail Week editor, John Ryan, commented that other brands could learn from the concept and transform other potentially mundane activities into exciting customer experiences. Ryan advised that “If you want people to come to you, perhaps you should go to them and make a point of the fact that you are doing so”.

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