Michelle's Campaign article explores purpose driven spaces, highlighting brands reinvent physical locations.
‘Watch this space because place making will be the saviour of the high street.’ Our recent Campaign article explores how brands such as Apple and Amazon are reinventing the nature of physical locations, to benefit everyone.
Brands are creating a sense of place within their own spaces, and stores are becoming the new service hubs. Ultimately, the retailer that wins is the one with the customers who don’t want to leave the brand space and also don’t have to.
Images courtesy of Amazon Treasure Truck
