Convenience with a fresh focus

FX covers our benchmark design meeting the evolving needs of today's shopper

In the March edition of FX magazine, FX reports on “Convenience stores that meet the evolving needs of today’s casual shopper”. Read the highlights from the article capturing the new breed of convenience store which we are proud to be at the cutting edge of.
“Around 60 per cent of those over 55 years old do a single main shop a week. Look at 18 to 34-year-olds, however, and just 46 per cent do a main shop once a week, with more than half preferring to buy what they want to eat on an almost daily basis.

Retail specialist Household has recently transformed the Centra franchise chain of convenience stores in Ireland, and one of the first moves was to reduce the non-food range by 25 per cent to create more space for fresh goods. Centra combines a café, take-home food area, stationery department, parcel pick-up and much more.

Creative director of Household Sarah Page explains: ‘Particularly in Ireland there’s a food revolution happening. People are getting much more interested in food and what they are eating. Our concept is convenience food with a fresh focus’.”

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