Retail disruption that puts the fun back into shopping
Amazon are re-thinking brand and retail experiences and testing them in their home-territory of Seattle, with Household-designed Treasure Truck front and centre. The fun and funky truck pops up across the streets of Seattle with a range of flash deals, from turkeys to games consoles. Customers in Seattle are racing across town to discover the latest deal before it’s gone. We are delighted to share last week’s Technology Section of The Guardian, where our work is featured as Amazon turns Seattle into a hot bed of innovation.
Household Takeout: Bringing a brand to life through innovative experiences allows a brand to both simultaneously disrupt and pave the way to scale at speed.