Household x Welltodo
Building brand experiences

We’re pleased to announce our new partnership with global wellness experts Welltodo.

We’ve teamed up with Welltodo to explore how modern wellness businesses can leverage customer behaviour to create brand stories and experiential points of discovery for customers.

Building Brand Experiences: Leveraging The Growth Of The ‘Betterment’ Trend

In our first column we introduced the ‘Betterment’ trend; the desire to do better, be better and feel better, in all areas of life. We examine how wellness businesses can leverage the growth of this trend.

Read the column here.

 

Building Brand Experiences: Learning To Shop, The New Social Experience

Our second column explores the opportunity brands have to provide product-related skills and activities to elevate brand experience and build brand love.

Read the column here.

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