We’ve teamed up with global wellness experts Welltodo to unpack the trends shaping customer behaviour and modern wellness businesses.
Our first three-part series explores how modern wellness businesses can leverage customer behaviour to create brand stories and experiential points of discovery for customers.
Building Brand Experiences: Leveraging The Growth Of The ‘Betterment’ Trend
In our first column we introduced the ‘Betterment’ trend; the desire to do better, be better and feel better, in all areas of life. We examine how wellness businesses can leverage the growth of this trend.
Read the column here.
Building Brand Experiences: Learning To Shop, The New Social Experience
Our second column explores the opportunity brands have to provide product-related skills and activities to elevate brand experience and build brand love.
Read the column here.
Building Brand Experiences: Selling Activism Without Selling Out
In our final column we explore how bricks and mortar can bring brand purpose to life, and examine authentic activism through brands that are championing women’s rights.
Read the column here.
