In the Press
Can Valentine’s Day ever be an inclusive marketing opportunity?

Valentine's Day has historically focused on a one dimensional view of love that excludes the majority

CSO and co-founder Michelle Du-Prât talked to Creative Brief about how brands can expand their thinking around this holiday, especially when it comes to the concept of embracing self love.

Brands re-thinking Valentines as a way of being and living, helping to facilitate loyalty to oneself is the next love revolution. After all, as RuPaul puts it “if you can’t love yourself how in the hell you gonna love someone else?”

Read the full article here

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