The aim of both films and brands is the same; to create something that fulfils fans.
With last week’s Academy Award nominations, and the event itself around the corner, our ECD Matt Michaluk wrote for shots about what the Oscars can teach brands about building fandoms.
“The aim of films and brands is inherently the same: to create something that fulfils fans. Fans are much more than an audience; they are advocates who create their own communities around what they love.”
