A third (33%) of people are estimated to return unwanted items they received this Christmas. (nShift, 2022)
A New Year brings new resolutions and fresh commitments to what matters most in life. Amid rising inflation and the pressures of climate change, this typically wasteful time of the year brings with it a sharpened appetite for circularity across repair, rental, and re-sell offerings. Forward-thinking brands are responding by helping customers make more mindful decisions pre, during, and post purchase.
In late 2022, eBay made positive waves in the luxury fashion space when it opened its doors to the Luxury Exchange. The pop-up landed in New York’s Diamond District with a mission to spotlight the sustainability benefits of the retailer’s authenticity guarantee. Visitors’ jewellery, handbags, and watches could be appraised, and assigned a value for exchange, which could then be spent on other authenticated goods in-store.
Outside of physical retail, Save Your Wardrobe is a digital management tool that helps customers adopt more sustainable buying behaviours. It encourages users to reconnect with their existing clothing by uploading images of each garment which are then categorised as outfits by colour, style or mood. The app also offers resale and rental services and educates customers on how to extend the longevity of products via eco-friendly dry cleaning, repairs, and alterations.
Household takeout
With sustainability and the rising cost of living hot topics for customers in 2023, it’s essential for brands to invest in supporting more circular consumption at every step of the journey, both online and in-store. Customers are seeking smart tools, easy to follow guidance, and practical services that are good for both purse and planet.
Get in touch with Household to explore how you and your customers can collaborate to create a greener future together.
Also in the news:
Retail:
Sports brand ON announce February opening of first London flagship store
New Look plan six resell concessions across the UK in collaboration with Re-Fashion
Marks and Spencer pilots virtual try-on feature with Jaeger collections
Hospitality:
Marriott open second dual-brand hotel in Germany
Universal to open a new theme park in Texas
Campaigns:
Chipotle encourages Gen Z to embrace wellness through gamification with Snapchat Lens
Initiatives:
Instagram to remove the shop tab from the platform
H&M launches ‘Loooptopia Experience’ on Roblox
Estée Lauder Companies launches AI beauty app for the visually impaired
Image courtesy of eBay
