Loon Fung
East meets West

Household has designed an Asian supermarket brand for the modern age.

We are excited to announce the upcoming launch of our work with Loon Fung, one of London’s first Asian supermarkets, to reinvent the brand. The new identity consists of a sleek set of credentials, that expresses the new brand philosophy of ‘Far Eastern Food Made Simple’, making the best Asian food accessible to all.
The new store, launching soon, is designed to elevate Loon Fung’s cultural relevance,in light of the increasingly mainstream audience for Asian food, without alienating their already strong customer base.

Other posts from the blog