Retail Week
The beauty store 2.0

In the latest instalment of Retail Week's Retail Reimagined series, Household joins the conversation on the beauty store 2.0.

With experience led stores like Glossier’s new NYC flagship, and disruptor brands like Fenty Beauty changing the game when it comes to inclusivity and representation, it’s time for bricks-and-mortar beauty retail to adapt. This is the Beauty Store 2.0.

Retail Week, Beauty Store 2.0

Household Managing Director and co-founder Julie Oxberry sat down with Retail Week journalist Grace Bowden to discuss what the future beauty store might look like. Julie discussed how a rotation of events and experiences could help build hype around a store, providing something new to experience with every visit.

“In the summer, a beach themed store helps guests find their summer essentials, from the best suncare products to the perfect nail polish to compliment your tan. For back-to-school season, the store focuses on easy to maintain morning routines and professional hair and makeup looks,” she explained. “Each week you could change the store so it could be about the perfect night-time look one week and self-care and eating well the next.”

You can read the full article here.

Image courtesy of Retail Week.

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