The spacious store allows tactile woollen centrepieces to tell a sustainable brand story
Household went to check out ARKET, the latest offering from the H&M group with a Scandi-inspired design. A grey colour palette and minimal signage create a feeling of space where tactile woollen VM takes centre stage and tells the brand’s sustainable production story. Customers can take home branded postcards connecting to the broader brand campaign.
The clothing collection builds on this sustainable brand story and aims to offer an “ideal everyday uniform”. Staple items retail beyond seasons, reflecting their enduring value.