The Times Raconteur
What retailers can learn from fandom flagships

Our Chief Strategy Officer and co-founder Michelle Du-Prât talked to Nick Easen about why creating Future Fandoms is Household’s strategy for brand and experience transformation for The Times, Raconteur.

“In these spaces, fans can connect over shared passions and celebrate their love for the brand. Hyper-engaged communities are consistently seeking out new experiences and heightened levels of immersion, as well as participation, which they do not find on other channels. It’s a win-win for brands.”

Download the report and read the full piece here.

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