New delivery players are shaking up the grocery landscape, responding to increasing customer demand for instant on-demand convenience, with expectations set by the original fast-food delivery platforms such as Deliveroo and Uber Eats.
Rather than investing heavily in their own fulfilment networks, supermarkets are forming smart partnerships with ultra-fast delivery players, leveraging their capabilities to reach customers in 15 minutes and less. This helps supermarkets to elevate their reputation as a quick and easy place to shop, and for customers, they can get the products they love on-demand.
Tesco is piloting a new partnership with Gorillas at a store in Thornton Heath, south London. Customers can access 2000 Tesco products via the Gorillas app, which can be delivered to them in 10 minutes. The service is currently being operated from a dedicated micro-fulfilment area located in excess warehouse space at back of the store. Gorillas’ plans to extend its partnership to four other Tesco locations in the future.
Carrefour and Uber Eats are expanding their ‘Carrefour Sprint’ partnership in Paris, to shorten the delivery time on 2000 products from 30 to 15 minutes. The service is operated by French start-up Cajoo, who runs a network of dark stores and provides the people to prepare the orders for delivery. The partnership soon plans to extend beyond Paris, to include cities such as Bordeaux, Lyon, Toulouse, Lille and Montpellier.
Household takeout
Customer convenience expectations are no longer constrained by category, look beyond yours to understand how you can inspire and serve your customers better.
Get in touch if you’d like to discuss how Household could help you evolve your experience to meet customers’ new convenience expectations.
Also in the news:
Retail:
Tesco has opened its first checkout-free format in London called Tesco GetGo
Amazon has opened its first 4-star store format in the UK
IKEA has acquired Topshop’s Oxford Street flagship in London
Hospitality:
SchlossHotel Zermatt in Switzerland has partnered with SwissCBD to pioneer Europe’s first CBD Spa concept
Jaego’s House will open a family club for both parents and children to work, bond and play in London, 2022.
Campaigns:
Lululemon launches new brand campaign to appeal to its growing male customer base
Initiatives:
Uber Eats extends delivery partnership with Carrefour in Paris to deliver products in 15 minutes
Tesco has partnered with Gorillas to deliver products in 10 minutes
Missguided launches its first kidswear range
Image courtesy of Gorillas
