UK retailers ramp up 24/7 shopping experiences in a bid to have a Happy Christmas

44% of UK shoppers say that product availability is the most important factor in purchasing Christmas products this year, with price (43%) and convenience (36%) following closely behind (Google Data/ Kantar, 2020). However, customers are cautious, balancing these new seasonal needs with a renewed sense of safety, sparked by a second lockdown.

As non-essential retail reopens in England this week, brands are focusing on adapting their retail offering, extending opening hours to offer maximum convenience. The key aim is to allow the flow of customers over longer periods to keep everyone safe during the holidays and make up for lost trading time.

Supermarket Tesco will introduce 24/7 opening hours in more than 300 stores from December 14th to Christmas Eve.

Lifestyle brand Primark plans to extend the opening hours of all its stores in England during the Christmas period. 11 stores have also been selected to be open for 24 hours on December 2nd until normal closing time on December 3rd.

Selfridges is launching its first ever open-air Christmas market to coincide with the reopening of its Oxford Street flagship. Customers can conveniently access fresh food and drink, plants, homeware and festive gifts, without having to step foot inside the store.



Primark will introduce 24-hour open hours in 11 UK stores

Tesco will introduce 24-hour open hours in over 300 UK stores

Selfridges will open an outdoor market behind its Oxford Street flagship

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Household News

We’re beyond proud to announce that our brand experience creative idea, the ‘Little Reset Brewing Co.’ is amongst the brilliant winners of The Great Reset – a creative industry movement led by the Purpose Disruptors to embed the positive environmental shifts that have happened during lockdown.

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