In our latest column for Welltodo.com, we explore three ways retail brands are incorporating the latest tech innovations into their brand experiences
We’ve been tracking the use of technology to personalise the customer experience in retail and hospitality for some time. We’ve found that brands who are succeeding across the food, beauty and fashion sectors are thinking and behaving like tech brands. They are leveraging the endless capabilities of technology across their entire operation to transform the way in which they connect more meaningfully throughout the experience with their customers. And with 75% of customers expecting companies to use new technologies to create better experiences for them (ZDNet, 2019), it’s no surprise that brands are masterminding and fast-tracking tech to transform their store and online channels’ experiences.
In this month’s column, we explore three ways in which retail brands are incorporating the latest tech innovations into their brand experiences to meet evolving customer needs:
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- Connecting customer experiences through the power of voice
- Creating sustainable ‘fast fashion’
- Personalising beauty for the digital ‘you’
Read more here.
Image courtesy of Unsplash
