The global online pharmacy market size is predicted to be over $131 billion by 2025 (ResearchAndMarkets, 2020), as customers want greater access to products and healthcare services on-demand. As competition rapidly grows, with new direct to consumer brands entering the market, health and wellness brands are launching new loyalty programmes, 24/7 services and faster delivery options to reach new customers and gain a greater market share.
Amazon launches a new pharmacy offering to allow customers to buy prescription medicines online. Amazon Prime members can use Amazon Pharmacy to access free delivery and discounts on generic medicines and prescribed brand-name drugs.
Walgreens introduces a new loyalty programme called myWalgreens. Using the myWalgreens app, members can access new services such as 24/7 pharmacy chat, book health care appointments and click and collect products from its stores within 30 minutes of placing an online order.
Retail
Amazon launches a new pharmacy offering to allow customers to buy prescription medicines online
Walgreens introduces a new and improved loyalty programme called myWalgreens
Walmart to open local pop up fulfillment centres to keep up with online demand
Nike unveils new localised store formats around the world called ‘Nike Unite’
UK lifestyle brand Next partners with supermarket Morrisons to launch click and collect hubs in car parks
Hospitality
Qatar Airways launches a loyalty programme for students
Preferred Hotel Group Inc. launches a new sustainable hotel brand called Beyond Green
Campaigns
To celebrate the launch of the PS5 in the UK, Playstation changes the Oxford Circus London underground symbols to its own
UK wellness brand Boots tackle hygiene poverty in its Christmas campaign
Initiatives
US department store Nordstrom will create virtual Santa visits to keep children entertained over the Christmas season
UK department store Debenhams unveils virtual beauty room to boost online sales
Fashion brand Ralph Lauren is launching AR digital experiences in partnership with Snapchat
Household News
We’re beyond proud to announce that our brand experience creative idea, the ‘Little Reset Brewing Co.’ is amongst the brilliant winners of The Great Reset – a creative industry movement led by the Purpose Disruptors to embed the positive environmental shifts that have happened during lockdown.
Image courtesy of Unsplash
