As lockdowns ease, cafés and restaurants reopen to eager customers looking to try new cuisines, tastes and learn how to cook new meals. F&B brands are taking advantage of the hype to unveil new immersive food destinations that enable customers to eat, shop and learn. The destinations engage every sense, creating moments that inspire foodies to come together to dwell, socialise and connect with one another.
Italian food market Eataly has opened its first food market in England, located at Broadgate Circle, London. The two-floor destination features three restaurants and bars, and six eateries for fresh food-to-go or to dine-in. Customers can watch chefs prepare fresh pasta, bread, and mozzarella on the shop floor. When restrictions lift, the cookery school will open for customers wanting to learn and develop their cooking skills.
Nespresso has opened a new experiential coffee flagship in Vienna, Austria. The store is designed around ‘5 arts of the coffee universe’: Art of Design, Art of Coffee Savoir-Faire, Art of Sharing and Caring, Art of Circularity and Art of Hospitality. The store will host tastings, masterclasses and local events, in a bid to bring the coffee community together.
Retail
Eataly opens its first food market in England, located in Liverpool Street, London
Nespresso opens a new experiential coffee flagship in Vienna, Austria
Amazon opens its first hair salon in London
Asda launches its first secondhand concession in select stores
JD.com owned brand, Jingxi, opens first baby store in China
Experimental Perfume Club (EPC) opens a learning lab in London
Hospitality
New sustainable hotel called Kaj opens in Copenhagen boathouse
Campaigns
Levi’s latest campaign calls for customers to “Buy Better, Wear Longer”
UK retailers join campaign to tackle in-store staff abuse
Initiatives
Westfield London and Westfield Stratford City allow small social media businesses to advertise on store windows
Zalando’s new feature lets customers filter products by values they care about
Lidl launches Lidl Pay in Germany to let customers scan and go
Klarna’s new feature lets customers track the carbon footprint of their purchases
Image courtesy of Eataly
