Amazon

An Amazon digital play park just for kids

We designed a kid-focused ‘digital play park’ experience to bring the Kids Edition Fire tablet features and content alive in a playful non-sales-oriented environment. With our insight that play, and safety are top of mind for parents, our vision was to create a fun and memorable experience for kids, that doesn’t sell and reassures parents on concerns.

Kid-focused ‘digital play park’ experience for Amazon, Retail Experience Design by Household.

Our insight highlighted that play and safety are top of mind for parents.

The space features ‘unbreakable’ furniture and kit - just like the Kid’s kindle, fun and fit for purpose. There are various eye-catching touchpoints that cater for different dwell-times. The messaging educates parents on safety settings and timed settings such as ‘Free Time’, to control digital screen time.

The Amazon Pop Up experience is scalable and easy to install. It considers what’s most important to different customer groups, captures their imagination and provides a hands-on service experience.

‘Unbreakable’ furniture and kit - just like the Kid’s kindle, fun and fit for purpose.

The design captures the imagination of different customer groups.

Key Insight

74% of parents worry that their child spends too much time staring at a screen, with 65% limiting their child's screen time, to an average of about two hours per day.

The Genius of Play x One Poll, 2019