We designed a kid-focused ‘digital play park’ experience to bring the Kids Edition Fire tablet features and content alive in a playful non-sales-oriented environment. With our insight that play, and safety are top of mind for parents, our vision was to create a fun and memorable experience for kids, that doesn’t sell and reassures parents on concerns.
Our insight highlighted that play and safety are top of mind for parents.
‘Unbreakable’ furniture and kit - just like the Kid’s kindle, fun and fit for purpose.
The design captures the imagination of different customer groups.
The Genius of Play x One Poll, 2019