Setting a playful standard for premium service

Vodafone saw the opportunity to create an evolved, ultra-premium store concept to meet the needs of the luxury shopper. We designed a service-focused retail format for luxury London department store, Harrods, to drive Vodafone’s value as both a British heritage brand and leading global network service provider.

Evolved, ultra-premium store to meet the needs of the luxury shopper

Our understanding of the luxury customer led us to transform the store experience through the vision idea of ‘service at play’. Each point of play and contact is optimised to offer enhanced services to the customer, delivered with style and joy.

Drives a deeper customer relationship at every touchpoint

The Top Ten Table welcomes customers with curated collections of devices and accessories; experts match products to customer needs at the Connect Bar; the World of More Table lets customers play with cutting-edge tech; the Red Room is a sumptuous club-like lounge where customers select devices that are unlocked for real-feel VIP play; and the Host Tech Tray treats guests to their own personal display of devices and accessories, served up like a cocktail.

The Vodafone retail brand experience is designed to drive a deeper customer relationship at every touchpoint, exceeding luxury shoppers’ expectations.


20% sales increase in first week of opening

Blueprint for Vodafone premium format