Vodafone saw the opportunity to create an evolved, ultra-premium store concept to meet the needs of the luxury shopper. We designed a service-focused retail format for luxury London department store, Harrods, to drive Vodafone’s value as both a British heritage brand and leading global network service provider.
Evolved, ultra-premium store to meet the needs of the luxury shopper
Our understanding of the luxury customer led us to transform the store experience through the vision idea of ‘service at play’. Each point of play and contact is optimised to offer enhanced services to the customer, delivered with style and joy.
Drives a deeper customer relationship at every touchpoint
The Vodafone retail brand experience is designed to drive a deeper customer relationship at every touchpoint, exceeding luxury shoppers’ expectations.
Sales increase in first week of opening. Blueprint for Vodafone premium format.