Fig Fairmont
Designing a local food experience for a global brand
The Fairmont Miramar Hotel wanted to attract a new generation of guests and local diners to its restaurant, The Fig. The new design concept had to lead LA’s burgeoning restaurant design culture by establishing a sense of place for the brand, with the 150-year old Fig tree at its heart.
Celebrates the heritage of the historic Fig tree
We designed an adaptable space, geared towards social dining and sharing. It flexes with ease for after-work relaxation or weekend brunches at the communal table. From the trailing greenery to the salt cellars made from The Fig bark trimmings, we focused on bringing the outside in to create a uniquely tailored design. We selected pendant and wall lighting to create a rustic yet contemporary look.
Uniquely tailored design
The key visual feature of the new design is the traditional wood-fired oven, bringing drama and warmth to the new food dining experience. The pizza chefs cook up a storm within a softly patterned tiled glasshouse structure, bringing the art and theatre of ‘live’ cooking.
With the simple idea of ‘The Fig Garden’, we highlighted everything that is fresh, seasonal and local. Organic ingredients are sourced from the Santa Monica Farmers’ Market; hand-selected local producers and purveyors; and picked from its own rooftop herb garden. Produce is also available to buy through a store window-style display, unlocking a new revenue stream for the hotel.
