Soho House & Co

Designing a club experience for beauty

Soho House & Co looked to extend the experience of Shoreditch House with its Cowshed skincare brand and beauty services and asked Household to create a lifestyle beauty experience where the codes of Soho House sit right at the heart.

Cowshed Beauty and Spa interior design by Household, view of completed brand experience.

Ultimate feel-good relaxation

Cowshed Beauty and Spa interior design by Household, mirror view

From our insight that members and guests want to feel indulged and looked after but still ‘at home’, we created a club feel at Cowshed – a local and sociable destination accessible to everyone.

Cowshed Beauty and Spa interior design by Household, view of completed brand experience

The experience invites guests to unwind from the day’s stress in a repurposed cigar chair, enhancing the club-like atmosphere. They can enjoy a glass of champagne from the bar while watching their favourite TV show or explore placement brands on iPads, receiving discounts on-the-spot.

Shelf of Cowshed products in Cowshed brand experience space designed by Household

Local, sociable destination

The treatment rooms are focused on comfort and personal enjoyment, taking the emphasis away from ‘spa’ towards ultimate feel-good relaxation.

Cowshed Beauty and Spa interior design by Household
Cowshed beauty product shot in Cowshed Spa designed by Household.