Soho House & Co

Designing a club experience for beauty

Soho House & Co looked to extend the experience of Shoreditch House with its Cowshed skincare brand and beauty services and asked Household to create a lifestyle beauty experience where the codes of Soho House sit right at the heart.

Ultimate feel-good relaxation

From our insight that members and guests want to feel indulged and looked after but still ‘at home’, we created a club feel at Cowshed – a local and sociable destination accessible to everyone.

From our insight that members and guests want to feel indulged and looked after but still ‘at home’, we created a club feel at Cowshed – a local and sociable destination accessible to everyone.

Local, sociable destination

The treatment rooms are focused on comfort and personal enjoyment, taking the emphasis away from ‘spa’ towards ultimate feel-good relaxation.