Soho House & Co
Designing a club experience for beauty
Soho House & Co looked to extend the experience of Shoreditch House with its Cowshed skincare brand and beauty services and asked Household to create a lifestyle beauty experience where the codes of Soho House sit right at the heart.
Ultimate feel-good relaxation
From our insight that members and guests want to feel indulged and looked after but still ‘at home’, we created a club feel at Cowshed – a local and sociable destination accessible to everyone.
The experience invites guests to unwind from the day’s stress in a repurposed cigar chair, enhancing the club-like atmosphere. They can enjoy a glass of champagne from the bar while watching their favourite TV show or explore placement brands on iPads, receiving discounts on-the-spot.
Local, sociable destination
The treatment rooms are focused on comfort and personal enjoyment, taking the emphasis away from ‘spa’ towards ultimate feel-good relaxation.
