The Great Reset is a cultural movement led by the Purpose Disruptors to maintain the positive environmental behaviours developed during lockdown and embed these into society. The Great Rest competition was launched to invite creative agencies to find ways to motivate people to keep up their planet-positive actions (knowingly or unknowingly!). Household entered the The Great Reset 2020 competition along with over 200 others and won the category for 'Best Brand Experience' judged by D&AD Young Bloods, the consumers of the future! Here's our winning entry below for 'The Little Reset Brew co.'
Little steps to save the planet
Teabags that give you a nudge
Every LRBC tea bag comes with a recycled, compostable label displaying messages that remind, inspire, and reinforce all sorts of accidental climate-hero actions. Whether it’s a nudge to eat vegan occasionally or explore your local area on foot.
Designed to be DTC subscription model, people can replenish their stash automatically with ease, encouraging them to ‘Keep it up’.
At the heart of the subscription model is a refillable, personalised tea tin. We want it to be a must-have iconic home accessory, that pop ups in the background of a video call or be at the top of the list of Christmas gifts. The tin is a badge of honour and doubles up as a symbol of people’s involvement and commitment.
A collective spirit of togetherness
“Our starting point was the truth that any great achievement in life is made up of lots of little, cumulative actions. For us The Great Reset is going to be made up of lots of little resets. We focussed on the most enduring British ritual, the cup of tea.”
Paul Bentley, Managing Director at Household
Winner best brand experience – Household’s ‘The Little Reset Brew co.
Winner, Collaboration: Best Environmental Cause Campaign – Purpose Disruptors’ The Great Reset. Purpose Awards EMEA.