The challenge for Vodafone was to communicate its Quad Play offer – TV, broadband, mobile and home phone – across the UK. In a highly competitive market the question was “why would I want all these services from Vodafone?”.
We identified ‘mobile at the heart’ as the key differentiator for Vodafone and designed a unique, simple and scalable retail solution that ties Vodafone’s new home service with its core mobile offer.
Tangible benefits to inspire customers
Our new design concept tells an impactful and connected story about freedom of ‘content where ever you go’, inspiring customers with tangible ways they can benefit from the service.
As such, experience expectations are sky-high, and customers expect providers to deliver.