Vodafone

Showing the story of mobile on the go to inspire customers with benefits

The challenge for Vodafone was to communicate its Quad Play offer – TV, broadband, mobile and home phone – across the UK. In a highly competitive market the question was “why would I want all these services from Vodafone?”.

Interior sketch visual of Vodafone Quad Play, Retail Store and Service Design by Household.

We identified ‘mobile at the heart’ as the key differentiator for Vodafone and designed a unique, simple and scalable retail solution that ties Vodafone’s new home service with its core mobile offer.

Customer sitting down on bench and using ipad. Vodafone Quad Play, Retail Store and Service Design by Household.

Tangible benefits to inspire customers

TV and tablets serve as self and staff-led learning and discovery touchpoints, making it easily accessible to less tech-confident customers. Mobile, router, landline phone and TV set top box are all integrated into the design, with sofas and park benches encouraging dwell time and deeper product discovery.

Wall display elevation showing VM. Vodafone Quad Play, Retail Store and Service Design by Household.
'Speedy fibre optic at home' VM. Vodafone Quad Play, Retail Store and Service Design by Household.
Vodafone Quad Play, image of store showcasing tree, Retail Store and Service Design by Household.
Vodafone Quad Play, wall display showcasing VM, Retail Store and Service Design by Household.

Our new design concept tells an impactful and connected story about freedom of ‘content where ever you go’, inspiring customers with tangible ways they can benefit from the service.

Vodafone Quad Play, image of store, Retail Store and Service Design by Household.

Quick insight

With increased reliance on constant connectivity, tech has become an essential tool to complete day-to-day tasks.

As such, experience expectations are sky-high, and customers expect providers to deliver.