Household has partnered Zero Bond founder Scott Sartiano to develop the brand identity for New York’s highly anticipated members club. Working closely with Scott, we created the brand story, creative direction, graphic design, typography and application of the brand across digital and branded moments. The club spans twenty thousand square feet and is located in the heart of NOHO, New York City.
“Founded on the entrepreneurial values of New York City, Zero Bond is the essential gathering place for the free-spirited and the change-makers. It’s a home for New York’s pioneers from a rich fabric of backgrounds connected by a desire for new ideas and to share new experiences.”
Scott Sartiano, Founder
Born of New York
The mark is an arch detail set in a circle, a confident single mark that also morphs into a duplicated and overlaid pattern, bringing pace and change for both playful and consistent adaptation across the club and through digital interactions.
Ahead of the curve
Para Supreme as a crafted serif typeface, creates an effortless dynamic, balanced with delicate details that pay homage to historic and distinguished characteristics. Apercu, the secondary typeface is a clean sans serif full of characteristics that are not demonstrative but makes it highly distinguishable and legible.
The Zero Bond photography style story tells the cultural offering, creating aspirational engagement with members. Photography of the immediate surrounding area communicates affinity and uniqueness to the Bond Street neighbourhood in New York.
The style is familiar but not typical, offering a fresh perspective with strong graphical crops that embrace the unexpectedness of the area, the building and architecture. A mixture of delicate detailed shots and contextual shots offer space and scale throughout the brand collateral.
Members Club reimagined