Our next three part-series with Welltodo explores how wellness brands can build trust with customers. Discover the role of brand experience design in creating brand transparency and trusted customer relationship in our latest column.
Building Brand Experiences: Non-Negotiable Brand Transparency
Our latest column argues that brand transparency is non-negotiable in a post-truth world and that brand experience design needs to instil trust through all touchpoints to build customer confidence.
Read the column here.