Experience Strategy Director Sian Novakovic joins Design Curial to discuss how physical stores are setting themselves apart from online.
As the influence of online shopping steadily grows, physical stores are finding meaning beyond the instant shopping experience to set themselves apart. As Sian explains, experience is key and the transaction of buying a product is only a small part of the customer-brand relationship.
Brands can extend the store experience by enabling customers to trial products in innovative ways. This was key to Household’s work with Dunhill at 1A St James where we created a sampling lounge to enable guests try cigars in comfort and privacy.
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