Michelle Du-Prât joins Raconteur to discuss whether drones will start delivering to doorsteps.
From Intel’s drone show at the Winter Olympics, to Dolce and Gabbana’s drone led catwalk, the flying robots are entering the mainstream and capturing people’s imaginations in new ways.
Household Co-Founder and Strategy Director Michelle Du-Prât joined Raconteur to discuss the new role of drones. “This is an interesting insight into the customer journey towards acceptance of drones through humanisation, using technology that may have been previously perceived as slightly sinister,” she explained.
You can read the full Raconteur article here.
Images courtesy of Raconteur and Glamour.