'One Star Service, 5 Star Buzz.'
Household headed to Converse’s One Star Hotel, an immersive experience spanning 4 floors, with an Instagram-moment at every turn. Each collaborator-designed ‘hotel room’ is inspired by shoes from the brand’s One Star collection. Highlights included live music, creative talks and workshops, as well as an exclusive product drop with rapper Yung Lean. The pop up re-established Converse’s position as a cultural influencer for a younger generation, but risks overwhelming in a small space.