Our Group Strategy Director Michelle Du-Prât sets out 2021 trends and predictions as part of an expert panel for Retail Focus.
A year dominated by COVID-19 has forced us to stay at home, yet 2020 has brought with it a forced catalyst for change, redefining our relationships with brands and technology, as we moved very deliberately from offline to online worlds of connectivity and even life management.
This has exploded options and choice for customers to adapt to and enjoy retail experiences safely and conveniently. People’s new-found digital agility will enable them to better engage between channels for joined up and differentiated service experiences.
This is where the ‘insperience’ economy comes in.
Find out here.
Image courtesy of Retail Focus