With 82% of global customers wanting to be more sustainable in 2021 (Garnier & Opinion Matters, 2020), brands are helping customers form new eco-conscious habits and behaviours as they kick off the new year. Through new innovative products, services and campaigns, brands are helping customers rethink how they shop and what they purchase, in a bid to simplify and encourage more sustainable lifelong actions.
Beauty and wellness brand Garnier will launch a digital Product Impact Labelling system in the UK for customers to learn about the environmental and social impact of its hair-care products. The digital labelling scheme has a scale from A to E and looks at products’ impact throughout their whole lifecycle, taking into consideration 14 ‘planetary impact factors’ such as greenhouse gas emissions and water scarcity.
US furniture brand Sabai launches a buyback programme that enables customers to sell their purchased sofas back to the company, driving circularity. The brand will then resell the sofas to other customers at a discounted price.
Lifestyle brand IKEA unveils its latest campaign, showcasing how its products can help people make more sustainable choices – whether it’s using a clothing drying rack over a tumble dryer or growing your own herbs at home.
LVMH completes Tiffany acquisition
The North Face and Gucci have launched pop up stores to coincide with their collaboration
Morrisons and Sainsbury’s will ban customers who refuse to wear face masks
Shangri-La unveils Covid-19 insurance for guests in Singapore
IKEA’s latest campaign showcases how its products can help people make more sustainable choices
Garnier will launch a Product Impact Labelling system in the UK for customers to learn about the environmental and social impact of its hair-care products.
Sabai launches a furniture buy-back scheme
Waitrose unveils podcast dedicated to sharing guests’ memories associated with food
Co-op hosts virtual music festival to fight food poverty
Image courtesy of L’Oréal