What if the physical realm could slow us back down again, and be all the better for it?
Instead of driving people through the retail process at speed, a well-designed experience can succeed by taking up more of a customer’s time and still making it an enjoyable process. This is ‘Slow Retail’.
This idea of getting customers to slow down and dwell for longer informed our work with The White Company on the Sleep Studio – a destination for learning about and improving sleep rituals. Rather than focusing on dry data about thread count, the experience focuses on immersion, touch and feel. You can even wrap yourself up in a duvet to make sure it’s the right one for you.
Connecting sense, experience and utility helps build an emotional connection between the shopper and the brand, driving significant sales uplift in the process.
To find out more about ‘Slow Retail’ you can read Creative Director Siu-lan Choi’s opinion piece in Retail Focus.