England unlocks: Lockdown habits fuel new retail opportunities

After months of lockdown, non-essential retail re-opened in England on Monday. Research is predicting a promising return for retail, as over the following weeks, 8 in 10 adults in Britain say they’re planning on visiting local high streets or shopping centres (Landsec, 2021). To further encourage people back to stores, brands are launching new retail partnerships and experiences that are interactive, immersive and appeal to customers’ lockdown habits and interests.

SoulCycle has set up an outdoor studio at Selfridges’ Oxford Street flagship, in a bid to appeal to customers who have a heightened interest in health and wellness. Customers can book slots online to take part in a daily programme of SoulCycle’s signature 45-minute classes. The partnership allows Selfridges to drive fitness enthusiasts back into store, whilst leveraging the expertise and hype of SoulCycle.

DIY brand Homebase has opened garden centres within six Next stores, in a bid to appeal to customers who are spending more time and money on their gardens. The partnership extends Next’s homeware range and will sell pots, plants and garden tools, with staff on hand to offer advice on gardening projects.



SoulCycle has set up an outdoor studio at Selfridges’ Oxford Street flagship

Homebase opens garden centres inside six Next stores

H&M-owned lifestyle brand Arket opens its first store in Seoul, South Korea

Starbucks opens unique store in Oharai-machi, Japan

Louis Vuitton transforms its Saint-Germain-des-Prés boutique into a bookstore to comply with Paris lockdown rules




Soho House will open new members club and hotel in Paris this year




Currys PC World launches its first ever TikTok campaign

Bodyform aims to tackle period-related taboos in its latest campaign

Oxford Street and Spotify launch new campaign to entertain people while they shop



H&M Group-owned brand Monki launches new community-focused app

Target will invest more than $2 billion with Black-owned businesses by 2025

HelloFresh provides free meal kits to culinary students in New York

Bluewater shopping centre in London, UK will open England’s longest and fastest Zipline

Image courtesy of  Homebase 


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